Clear, practical advice and hands-on strategies honed from 15 years of building a world-class brand.

Where I can help

How to lead

I don’t know if leaders are born or made. Frankly, I don’t care. What I care about is trying to help you become the best leader you can be for your people. What does your team need from you in order to do their best work? That’s what we’re going to find out.

How to grow

Growth isn’t linear. There isn’t just one path to success. I don’t have the silver bullet you desperately want, but we can game plan around what to try, how to prioritize, and who to work with to set you up for success.

How to endure

A key employee leaves. A product launch fails. Things are taking five times longer than they should. Building a company is chaotic, messy work and there’s no getting around the fact that there will be tough times and dark days. But it’s not the end. Let’s work through how we can put one foot in front of the other to learn, adapt, and keep going.

About me

Hi - I’m Abhi. I was most recently the co-founder and CEO of Fracture, a fully vertically integrated DTC brand in the photo decor space that grew from an idea hatched in the hills of Africa to a profitable, beloved 8-figure global brand with over 2 million customers worldwide that manufactured our products in a fully solar powered, 30,000 sq.ft. facility.

I did some things right. I did more things wrong. But I lived to tell the tale, and along the way I had the amazing opportunity to learn from the leaders of some of the most well-respected companies in the consumer space. Now I’m focused on working with other companies and entrepreneurs to help their reach their goals.